Rockford Web

Introduction: The Elements of E-Commerce ....................................................................................4
Establish Your Online Identity ...............................................................................................................5

What’s in a Name?

How to Get and Manage Domain Names

How to Buy an Existing Domain Name

Build a User-Friendly Site ............................................................................................................6

Plan Your Site Carefully

Choose the Right Site-Building Tools

Select an ISP to Host Your Site ..............................................................................................................8

What to Look for in a Web Hosting Company

Let Customers Know They Can Trust You .........................................................................................9

Understand Risks

Authenticated SSL Certificates

What You Should Know About Fraud

Mitigating the Risk of Fraud

Your Privacy and Security Statement

Let the World Know About Your Site ..................................................................................................11

Be Prepared to Measure Your Success .............................................................................................13

Make It Easy for Customers to Pay You ............................................................................................13

It’s Different Online

The Payment Processing Network

How Online Payment Processing Works

Payment Processing—Authorization

Payment Processing—Settlement

What to Look for In an Online Payment Processing Solution ............................................16

With PayPal, Choosing a Payment Solution Doesn’t Have to Be Complicated.....................16

Which PayPal Solutions Is Right For You?........................................................................................18